Have you ever seen such domain names as “中央电视台.中国”, “人民网.中国”, “爱康国宾.中国”? Five years ago on this day, “.中国” was delegated into the DNS root zone. Now, a large number of domestic and foreign companies and organizations show a keen interest in website design & operation and brand promotion via Chinese domain names.

 

　　Technical Breakthroughs for Smooth User Experience of “.中国”

　　 On June 25, 2010, the 38th meeting of the Internet Corporation for Assigned Names and Numbers (ICANN) adopted a resolution on delegating “.中国” into the DNS. On July 10, 2010, “.中国” was officially delegated into the DNS.　It means that, as the first all-Chinese ccTLD in the world, it enables all Internet users across the world to access to the Internet by using all-Chinese characters as domain name.

　　 Over the past five years, “.中国” domain names grew by leaps and bounds across the world, featuring convenient cross-platform and multi-browser applications in both traditional Chinese and simplified Chinese. Since the meaning of a Chinese character can be inferred by its pattern, “.中国” domain names are easy to remember and are helpful for corporate brand promotion.

　　 “.中国” caters to various input habits of Chinese-speaking users across the world and has the same effect for traditional Chinese and simplified Chinese ever since its delegation into the DNS. That is, no matter you enter a domain name in either traditional Chinese or simplified Chinese, you can access to the target website. Moreover, the equivalent effect of “.” and “。” helps Chinese-speaking users avoid frequent switching between the Chinese and English input methods.　Thanks to years of efforts, “.中国” has been accepted in all major browsers in the world.　According to the test result of China Internet Network Information Center (CNNIC), “.中国” is supported by all major Chinese and foreign browsers including IE, Chrome, Safari, Firefox, Sogou, Maxthon and 360.

　　Great Convenience and High Popularity

　　By relying on its excellent operation environment, “.中国” has been adopted by a large number of companies and organizations including CCTV, www.people.com.cn, www.xinhuanet.com and so on. Beijing TV Station, Beijing Communication Radio and Guangdong TV Station have launched “.中国” domain names for their feature columns and outstanding presenters, facilitating access and interaction of Internet users. 

　　 In order to better promote corporate image and product marketing, more and more traditional enterprises have begun to use “.中国” domain names. iKang, a domestic large-scale health examination company, has launched “.中国” for its official website. Meanwhile, it has applied for exclusive “.中国” domain names including “中国农业银行齿科.中国”, “联想集团齿科.中国”, “中国国际航空齿科.中国” for its nearly 400 dental VIP customers. The employees of such VIP customers can view their respective examination results by entering the corresponding Chinese domain names, thereby enhancing user experience.

　　 Besides Chinese enterprises, foreign enterprises including McDeliveries and Pizza Hut Home Service registered “.中国” domain names corresponding to their product names. It converts hard-to-remember English domain names into intuitive and easy-to-remember Chinese domain names, and thus satisfies the needs of Chinese Internet users for using Chinese language. Boasting targeted communication effect for corporate brands over the Internet, “.中国” effectively assists foreign companies in taking a firm stand in China's Internet market and speeding up the localization of their brands in China.

　　 In the past five years, the easy-to-remember and easy-to-discern “.中国” domain names broke the shackles of getting access to the Internet in English. While catering to the Internet-using habits of Chinese-speaking Internet users across the world, such domain names facilitate Internet users to remember, use and discriminate enterprise websites. “.中国” domain names set up a bridge between corporate brand and website by virtue of precise semantic communication, thereby assisting enterprises in carrying out online marketing effectively.

　　“.中国” domain names are very popular in companies and organizations both at home and abroad, which is ultimately attributed to the strong influence of Chinese economy and culture on the basic resources of the Internet. As “.中国” domain names are opened to natural persons, the applications of “.中国” domain names in personalized email, microblog and photo album are expected to penetrate deep into the work and life of Chinese and add a perfect touch to the unique Chinese Internet culture.